Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the fa???ade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three ...
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Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the fa???ade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
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Add this copy of Packaging Design to cart. $20.98, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Braun Publishing.
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Add this copy of Packaging Design to cart. $32.72, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Braun Publishing.
Add this copy of Packaging Design to cart. $40.57, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2013 by Braun Publishing AG.
Add this copy of Packaging Design to cart. $52.19, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2013 by Braun Publishing AG.
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New. 2013. Hardcover. Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. This title presents many examples of contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle. Num Pages: 240 pages, Illustrations (chiefly color). BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 292 x 222 x 27. Weight in Grams: 1478......We ship daily from our Bookshop.
Add this copy of Packaging Design to cart. $62.68, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Braun Publishing.
