This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1910 Excerpt: ...by no means literal truth. Written words have far from the same effect as spoken ones. Many sentences that sound well enough when spoken are crude in the extreme when set down in black and white. Moreover, talk is a leisurely affair compared to a letter. Here everything must be condensed. There is no room for long ...
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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1910 Excerpt: ...by no means literal truth. Written words have far from the same effect as spoken ones. Many sentences that sound well enough when spoken are crude in the extreme when set down in black and white. Moreover, talk is a leisurely affair compared to a letter. Here everything must be condensed. There is no room for long-winded explanations. The facts must stick out so plainly that they can't be missed, and they must be set forth in language that is unmistakable. Real talk transferred to paper would be tedious if not grotesque in many cases, and in almost all cases, it would be ineffective. The grain of truth in the statement is the fact that the letter should not appear stilted or pedantic. For that reason the use of colloquialisms and informal expressions is often desirable. But this is only one of many little devices that may be employed in writing a letter that will give a man somewhat the same imprestion that a talk with him might. A fuller explanation of these devices will be given later. Talk we do not want in a letter; what we want is to produce the effect of talk. More than this, we wish to give the effect of our own personality and make the reader feel the influence. The letter is our business representative and it must as nearly as possible produce the same effect that our own personal contact would. We cannot afford to disregard the power of personality. Many letters do this by employing simply a string of stereotyped expressions and phrase-book sentences. Others do it by a stiffness and lack of flexibility that treats all kinds of letters alike. Little success can follow the use of such means. Nor can good come of imitating letters, much less of using set forms. For that reason, models are sparingly used in this treatise. The letters that are included...
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Add this copy of Organization, Correspondence, Transportation: Part I: to cart. $55.20, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Nabu Press.
