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Organisational Responses to Social Media Storms: An Applied Analysis of Modern Challenges

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Organisational Responses to Social Media Storms: An Applied Analysis of Modern Challenges - Phippen, Andy, and Bond, Emma
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This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ...

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Organisational Responses to Social Media Storms: An Applied Analysis of Modern Challenges 2020, Palgrave MacMillan, Cham

ISBN-13: 9783030499761

2020 edition

Hardcover