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Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage

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Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage - Myerson, Paul
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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

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Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage 2020, Productivity Press, Oxford

ISBN-13: 9780367641979

Hardcover