Old Media/New Media, 3e , offers a well-balanced and effective framework for examining the advances made in media technology and assessing the dramatic impact of these changes on mass media and society. The text explores the convergence of old media (e.g., television, film, and publishing) and new media (e.g., the Internet, electronic books), and analyzes the technological, social, economic, and political forces involved in today's volatile media environment. Abundant examples in the text show how different forms of media ...
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Old Media/New Media, 3e , offers a well-balanced and effective framework for examining the advances made in media technology and assessing the dramatic impact of these changes on mass media and society. The text explores the convergence of old media (e.g., television, film, and publishing) and new media (e.g., the Internet, electronic books), and analyzes the technological, social, economic, and political forces involved in today's volatile media environment. Abundant examples in the text show how different forms of media are affected by today's changing technology and how this will affect tomorrow's journalists and media professionals.
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Add this copy of Old Media New Media: Mass Communications in the to cart. $5.54, good condition, Sold by Project HOME rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1999 by Pearson.
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With such a rapid pace of change in technology and media, it's difficult to write and publish a book quickly so that it's still current and relevant by the time it reaches the readers. In my case, Dizard was required reading for a college course and while the material provided some historical perspective, much of the ideas and forecasts the author shares are outdated. I would recommend others read The World is Flat before purchasing this book.
