Though many studies of contemporary campaigns focus on brief political advertisements and the growing impact of technology on contemporary campaigns, the definitive statements of most candidates are still made in public addresses. Friedenberg examines the first public address made by an American presidential candidate on his own behalf. The circumstances giving rise to William Henry Harrison's 1840 address, and the themes that he developed in that address are strikingly contemporary, serving as an appropriate prelude to the ...
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Though many studies of contemporary campaigns focus on brief political advertisements and the growing impact of technology on contemporary campaigns, the definitive statements of most candidates are still made in public addresses. Friedenberg examines the first public address made by an American presidential candidate on his own behalf. The circumstances giving rise to William Henry Harrison's 1840 address, and the themes that he developed in that address are strikingly contemporary, serving as an appropriate prelude to the examinations of contemporary political speaking that follow. Those examinations focus on notable campaign speeches by John F. Kennedy, Barry Goldwater, Richard Nixon, Ronald Reagan, Bill and Hillary Clinton, and George W. Bush. Each study examines a key event that foreshadowed the speech studied. Each study presents a rhetorical biography of the speaker including a discussion of the speechwriting team and preparation techniques utilized by the speaker. Each study presents a thorough study of the campaign context in which the speeches were presented. Each also presents a close reading and rhetorical analysis of the speech itself and observations on the impact of the speech. Cumulatively, Friedenberg's studies help to illustrate how, even in today's high-tech political environment of 30-second ads and candidate Web sites, public speeches continue to play a crucial role in political campaigning. Of particular interest to scholars and students involved with political communication and political American campaigning.
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Add this copy of Notable Speeches in Contemporary Presidential Campaigns to cart. $18.92, fair condition, Sold by Friends Tucson rated 5.0 out of 5 stars, ships from Tucson, AZ, UNITED STATES, published 2002 by Praeger.
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Paperback. Ex Library with usual markings, stamps and/or stickers. Acceptable/fair. Slight edgewear and bumping. Clean pages and tight binding. Until further notice, USPS Priority Mail only reliable option for Hawaii. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona.
Add this copy of Notable Speeches in Contemporary Presidential Campaigns to cart. $21.42, very good condition, Sold by Hay-on-Wye Booksellers rated 4.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2002 by Praeger.
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Very Good. Unused, some outer pages have minor shelf wear, some outer edges have light scuffs, otherwise the book is in like new condition. Trade paperback (US). Glued binding. 288 p. Praeger Series in Political Communication (Paperback).
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