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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do

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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do - McLaughlin, Thomas A
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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business ...

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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do 2006, Wiley, Hoboken, NJ

ISBN-13: 9780471717492

Hardcover