This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and ...
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This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
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Add this copy of Nike Culture: the Sign of the Swoosh to cart. $2.39, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Sage Publications Ltd.
Add this copy of Nike Culture: the Sign of the Swoosh to cart. $2.39, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Sage Publications Ltd.
Add this copy of Nike Culture: the Sign of the Swoosh (Cultural Icons to cart. $2.95, good condition, Sold by Bulrushed Books rated 5.0 out of 5 stars, ships from Moscow, ID, UNITED STATES, published 1999 by Sage Publications Ltd.
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Seller's Description:
Good. Good or better condition. Pages have scattered marks and notes, but completely legible, binding is good. Covers mostly clean, minor scuffing or stickers. Solid reading copies.
Add this copy of Nike Culture: the Sign of the Swoosh (Cultural Icons to cart. $4.79, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by SAGE Publications Ltd.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Nike Culture: the Sign of the Swoosh (Cultural Icons to cart. $30.38, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by SAGE Publications Ltd.
Add this copy of Nike Culture: the Sign of the Swoosh (Cultural Icons to cart. $31.50, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 1999 by SAGE Publications Ltd.
Add this copy of Nike Culture: the Sign of the Swoosh (Cultural Icons to cart. $33.86, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 1999 by SAGE Publications Ltd.
Add this copy of Nike Culture: the Sign of the Swoosh (Core Cultural to cart. $19.27, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Sage Publications Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780761961499.
Add this copy of Nike Culture: The Sign of the Swoosh to cart. $55.56, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1998 by Sage Publications.
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 208 p. Contains: Unspecified. Cultural Icons. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
