The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday ...
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The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday's newspaper readers, TV news viewers, and online news consumers. Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers. News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, Essentials of Mobile Journalism are proposed. As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.
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Add this copy of News for a Mobile-First Consumer to cart. $51.97, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Peter Lang Inc., International.
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2016, Peter Lang Inc., International Academic Publishers
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2016, Peter Lang Inc., International Academic Publishers
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2016, Peter Lang Inc., International Academic Publishers
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2016, Peter Lang Inc., International Academic Publishers
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2016, Peter Lang Inc., International Academic Publishers
Add this copy of News for a Mobile-First Consumer to cart. $102.19, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2016 by Peter Lang Inc., International Academic Publishers.
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2016, Peter Lang Inc., International Academic Publishers
Add this copy of News for a Mobile-First Consumer to cart. $102.62, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2016 by Peter Lang Inc., International Academic Publishers.
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2016, Peter Lang Inc., International Academic Publishers
Add this copy of News for a Mobile-First Consumer to cart. $123.68, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2016 by Peter Lang Inc., International Academic Publishers.
Edition:
2016, Peter Lang Inc., International Academic Publishers
Add this copy of News for a Mobile-First Consumer to cart. $124.09, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2016 by Peter Lang Inc., International Academic Publishers.
Edition:
2016, Peter Lang Inc., International Academic Publishers
Add this copy of News for a Mobile-First Consumer to cart. $2,470.00, new condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 2016 by Peter Lang Inc., International Academic Publishers.
Edition:
2016, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2016
Language:
English
Alibris ID:
15791012326
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