In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an ...
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In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an informed society. The text recognises the complexity of the public sector and its markets. It uses a range of examples to demonstrate the applicability of appropriate marketing frameworks within the public sector context.
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Add this copy of New Public Sector Marketing to cart. $14.06, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1998 by Financial Times Prentice Hall.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of New Public Sector Marketing to cart. $19.27, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Financial Times Management.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780273623472.
Add this copy of New Public Sector Marketing to cart. $19.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by Financial Times Management.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780273623472.
Add this copy of New Public Sector Marketing to cart. $21.74, very good condition, Sold by Fireside Bookshop rated 5.0 out of 5 stars, ships from Stroud, GLOUCESTERSHIRE, UNITED KINGDOM, published 1998 by Pearson Education Limited.
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Seller's Description:
Very Good in No d/j as Published jacket. Size: 8vo-over 7¾"-9¾" tall; Type: Book In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an informed society. The text recognises the complexity of the public sector and its markets. It uses a range of examples to demonstrate the applicability of appropriate marketing frameworks within the public sector context. 390pp. N.B. Corners slightly creased.
Add this copy of New Public Sector Marketing to cart. $41.24, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Ft Pr.
Add this copy of New Public Sector Marketing to cart. $148.03, new condition, Sold by Prominent Trading Company rated 3.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 1997 by Financial Times Management.
