New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands Read More

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $69.99 Title: New Perspectives in Luxury Branding by Emerald Group Publishing Limited Publisher: Emerald Publishing Ltd Print ISBN: 9781785608636, 1785608630 eText ISBN: 9781785608629 Edition: 2015 Format: PDF eBook	$69.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ