Drawing on his vast entrepreneurial, management and consulting experience, Aubrey Wilson has identified significant experiments in business-to-business marketing, pilot efforts and developments which hold high promise of successful exploitation in this decade. Everything he has written about in this book has practical implications. As he observes, in the past, techniques and applications have been evolutionary rather than revolutionary but the future is far less likely to witness leisurely changes. Any marketer serious ...
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Drawing on his vast entrepreneurial, management and consulting experience, Aubrey Wilson has identified significant experiments in business-to-business marketing, pilot efforts and developments which hold high promise of successful exploitation in this decade. Everything he has written about in this book has practical implications. As he observes, in the past, techniques and applications have been evolutionary rather than revolutionary but the future is far less likely to witness leisurely changes. Any marketer serious about gaining a leading edge in business-to-business markets should find this book a valuable source of ideas which they can adopt or adapt as relevant to their needs. Combining his skill as a writer and his unrivalled marketing experience, Dr Wilson offers his readers an insight into the new directions in which to take their business-to-business marketing in the 1990s.
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Add this copy of New Directions in Marketing: Business-to-Business to cart. $25.55, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1991 by Kogan Page.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749413040.
