Narrative Advertising Models and Conceptualization in the Digital Age

"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"-- Read More

"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"-- Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $205.00 Title: Narrative Advertising Models and Conceptualization in the Digital Age by Recep Yä±Lmaz Publisher: IGI Global Print ISBN: 9781522523734, 1522523731 eText ISBN: 9781522523819 Edition: 2017 Format: EPUB eBook	$205.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ