Naming Your Business and Its Products and Services: How to Create Effective Trade Names, Trademarks, and Service Marks to Attract Customers, Protect Your Goodwill and Reputation, and Stay Out of Court
Naming Your Business and Its Products and Services: How to Create Effective Trade Names, Trademarks, and Service Marks to Attract Customers, Protect Your Goodwill and Reputation, and Stay Out of Court