This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating ...
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This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, Goldeneye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.
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Add this copy of Movie Marketing: Opening the Picture and Giving It Legs to cart. $4.20, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1997 by Silman-James Press.
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Add this copy of Movie Marketing: Opening the Picture and Giving It Legs to cart. $15.71, very good condition, Sold by Hollywood Canteen rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1997 by Silman-James Press.
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Add this copy of Movie Marketing: Opening the Picture and Giving It Legs to cart. $76.45, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by Silman-James Pr.
Add this copy of Movie Marketing: Opening the Picture and Giving It Legs to cart. $90.68, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Silman-James Press.
