Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the low-tech'' route is often the most effective, how to communicate intelligence information to the ...
Read More
Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the low-tech'' route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.
Read Less
Add this copy of Monitoring the Competition: Find Out What's Really to cart. $32.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1988 by Wiley.
Add this copy of Monitoring the Competition: Find Out What's Really to cart. $99.99, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1988 by Wiley.
