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Modern Marketing - Jefkins, Frank William
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The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions.

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Modern Marketing 1993, Financial Times Prentice Hall (a Pearson Education Company)

ISBN-13: 9780712108539

3rd edition

Trade paperback

Modern Marketing 1991, Pearson Education Limited

ISBN-13: 9780712110235

New ed of 2 Revised edition

Trade paperback

Modern Marketing 1983, Trans-Atlantic Publications

ISBN-13: 9780712128025

Trade paperback