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Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design

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Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design - Marcus, Aaron
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Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case ...

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Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design 2018, Springer, London

ISBN-13: 9781447169871

Trade paperback

Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design 2015, Springer London Ltd, England

ISBN-13: 9781447143239

Hardcover