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Mobile Marketing for Dummies - Becker, Michael, and Arnold, John, Professor
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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, ...

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Mobile Marketing for Dummies 2010, For Dummies, Hoboken, NJ

ISBN-13: 9780470616680

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