Acquire the tools you need to become a market-driven organization With the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral ...
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Acquire the tools you need to become a market-driven organization With the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members. Both a companion to Peter Brinckerhoff's Mission-Based Marketing, Second Edition as well as an independent resource, the workbook equips not-for-profit managers and other employees with the means to run their organizations and communicate with a broad range of professionals more efficiently and effectively. The book offers targeted checklists, worksheets, and self-assessment guides, and also includes a customizable CD-ROM that contains all forms and materials within the book. Among other skills, readers will learn: * How to become a market-driven organization * How to develop a high-traffic Web site and take full advantage of online resources * How to attract and retain quality staff * How to turn your customers into your best referral network Communications directors, marketing managers, and not-for-profit executives will find the Workbook to be an indispensable guide.
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Add this copy of Mission-Based Marketing: an Organizational Development to cart. $3.28, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by John Wiley & Sons.
Add this copy of Mission-Based Marketing: an Organizational Development to cart. $7.99, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2002 by John Wiley & Sons.
Add this copy of Mission-Based Marketing: an Organizational Development to cart. $29.07, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by John Wiley & Sons.
Add this copy of Mission-Based Marketing: an Organizational Development to cart. $36.95, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2002 by Wiley.
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