If you deal with today's students as a marketer, college faculty member, administrator, parent, or high school counselor, this hands-on guide is a necessary addition to your bookshelf. The new, updated edition features the latest data on the Millennial Generation and how they are changing--and will continue to change--college life. Just as profoundly as their Boomer and Gen-X parents did, college students and their younger siblings have different expectations for their college experience. The ways that they involve their ...
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If you deal with today's students as a marketer, college faculty member, administrator, parent, or high school counselor, this hands-on guide is a necessary addition to your bookshelf. The new, updated edition features the latest data on the Millennial Generation and how they are changing--and will continue to change--college life. Just as profoundly as their Boomer and Gen-X parents did, college students and their younger siblings have different expectations for their college experience. The ways that they involve their parents in their lives are very different than the relationship between Boomers and their parents. A new chapter in this second edition addresses the shift from Boomer to Gen-X parents of college students, the next big transition on the doorstep of higher education. The authors address issues ranging from the rise of ratings-driven admissions, to the rising burden of student loans, to greater challenges facing career counselors, to the new transition from Boomer "helicopter" parents to Gen-X "stealth fighter" parents. The new edition also presents original survey results on college students and the parents of college students. This exciting new feature is sponsored by Datatel Corporation and Chartwells, and was carried out by Crux Research in collaboration with LifeCourse Associates. With this book, you will find out why Millennial college students: * Like to work in teams * Are risking less and planning more * Find money and class to be more divisive than race Learn how this generation of college students is different and what changes you must make in your approach to recruit them and market to them successfully.
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Add this copy of Millennials Go to College to cart. $1.26, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2007 by Paramount Market Publishing.
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Add this copy of Millennials Go to College to cart. $1.72, fair condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2007 by Paramount Market Pub.
Add this copy of Millennials Go to College to cart. $1.78, good condition, Sold by Once Upon A Time Books rated 1.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2007 by Paramount Market Pub.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Millennials Go to College to cart. $1.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by Paramount Market Publishing, Incorporated.
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Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
Add this copy of Millennials Go to College to cart. $2.98, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by Paramount Market Publishing.
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Add this copy of Millennials Go to College to cart. $4.18, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2007 by Paramount Market Publishing.
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Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Add this copy of Millennials Go to College to cart. $5.67, good condition, Sold by SurplusTextSeller rated 4.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2007 by Paramount Market Publishing.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
