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Merchandising: Theory, Principles, and Practice

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Merchandising: Theory, Principles, and Practice - Kunz, Grace I
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With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors.

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Merchandising: Theory, Principles, and Practice 2009, Fairchild Books, New York

ISBN-13: 9781563678264

3rd edition

Trade paperback