Medill on Media Engagement illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences - from Civic to Timeout, Inspiration to Community-Connection- can make today's media brands relevant and important.
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Medill on Media Engagement illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences - from Civic to Timeout, Inspiration to Community-Connection- can make today's media brands relevant and important.
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Add this copy of Medill on Media Engagement to cart. $4.51, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2011 by Hampton Press (NJ).
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Add this copy of Medill on Media Engagement to cart. $8.12, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Hampton Pr.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Medill on Media Engagement to cart. $8.80, fair condition, Sold by Goodbooks rated 5.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2010 by Hampton Pr.
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Fair. This copy may contain significant wear including bending writing tears and or water damage. This book is a functional copy not necessarily a beautiful copy. Copy may have loose or missing pages and may not include access codes or CDs.
Add this copy of Medill on Media Engagement to cart. $34.29, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Hampton Pr.
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