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Media U: How the Need to Win Audiences Has Shaped Higher Education

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Media U: How the Need to Win Audiences Has Shaped Higher Education - Marx, John, and Cooper, Mark Garrett
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Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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Media U: How the Need to Win Audiences Has Shaped Higher Education 2018, Columbia University Press, New York

ISBN-13: 9780231186377

Trade paperback

Media U: How the Need to Win Audiences Has Shaped Higher Education 2018, Columbia University Press, New York

ISBN-13: 9780231186360

Hardcover