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Media & Culture: An Introduction to Mass Communication (2009)

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Media & Culture: An Introduction to Mass Communication (2009) - Campbell, Richard, and Martin, Christopher R, and Fabos, Bettina G
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Breaking the mold of traditional mass communication textbooks, Richard Campbell's Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture's integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture -- how cultural trends ...

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Media & Culture: An Introduction to Mass Communication (2009) 2008, Bedford Books, Boston, MA

ISBN-13: 9780312478247

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