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Measure Up! - Lynch, Richard L, and Cross, Kelvin F
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Leading consultants argue that few areas are as important as measurement, yet it remains one of the weakest areas in management today. Based on discussions with managers from a broad range of industries in the US and Europe, this book shows managers how to: Measure what is important to their customers. Motivate their organizations. Identify and eliminate waste of both time and resources.

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Measure Up! 1995, Wiley, Cambridge, MA

ISBN-13: 9781557867186

2nd Revised edition

Trade paperback

Measure Up! 1994, Wiley, Cambridge, MA

ISBN-13: 9781557864611

Trade paperback