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Mass Persuasion: The Social Psychology of a War Bond Drive

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The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.

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Mass Persuasion: The Social Psychology of a War Bond Drive 2004, Howard Fertig, New York, NY

ISBN-13: 9780865274402

Howard Fertig Pbk edition

Trade paperback

 Mass Persuasion: The Social Psychology of a War Bond Drive 1971, Praeger, Westport, CT

ISBN-13: 9780837152264

Revised edition

Hardcover
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