The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays ...
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The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
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Add this copy of Mass Media in 2025: Industries, Organizations, People, to cart. $45.50, very good condition, Sold by Libris Hardback Books rated 5.0 out of 5 stars, ships from Penn Laird, VA, UNITED STATES, published 2001 by Greenwood Press.
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Seller's Description:
Very Good. No Jacket. 8vo-over 7¾-9¾" tall. Burgundy cloth with bright gilt lettering and black trim on front cover and spine, overall corners and spine ends are lightly bumped and rubbed. Ex-university-library with a few neat indications, no card pocket, Binding tight, pages very clean, no other markings. 202 pages. Packaged carefully for shipment in cardboard with U. S. tracking. Oversized or heavy books may require extra postage for priority or international shipment.
Add this copy of Mass Media in 2025: Industries, Organizations, People, to cart. $46.93, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2001 by Praeger.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
Add this copy of Mass Media in 2025: Industries, Organizations, People, to cart. $88.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Praeger.
Add this copy of Mass Media in 2025: Industries, Organizations, People, to cart. $101.99, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2001 by Greenwood Publishing Group.
Add this copy of Mass Media in 2025 to cart. $118.80, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2001 by Praeger.
