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Mass Customization Information Systems in Business

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Mass Customization Information Systems in Business - Blecker, Thorsten (Editor), and Friedrich, Gerhard (Editor)
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Mass customization is a business strategy that aims at satisfying an individual customers needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. It is a wide-ranging reference collection of chapters describing the solutions, tools, and concepts needed for successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This ...

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Mass Customization Information Systems in Business 2007, Information Science Reference, Hershey

ISBN-13: 9781599040394

Hardcover