This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in-depth discussion of the strengths and limitations of these two types of theory.The book emphasizes that media theories are human creations that typically ...
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This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in-depth discussion of the strengths and limitations of these two types of theory.The book emphasizes that media theories are human creations that typically are intended to address specific problems or issues.The books contextual information about the motives of theorists and the problems/issues they address make it easier for students to learn theory.
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Add this copy of Mass Communication Theory: Foundations, Ferment, and to cart. $184.26, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by Oxford University Press.
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Add this copy of Mass Communication Theory: Foundations, Ferment, and to cart. $5.96, good condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2014 by Cengage Learning.
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.