Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan s contribution is carefully explained and his reputation reassessed. The book: } explains McLuhan s key ideas } engages with critical issues in media and contemporary art } demonstrates the relevance of his work for students of media and communications } addresses his methodological contribution } revises our understanding of his place in the history of ideas ...
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Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan s contribution is carefully explained and his reputation reassessed. The book: } explains McLuhan s key ideas } engages with critical issues in media and contemporary art } demonstrates the relevance of his work for students of media and communications } addresses his methodological contribution } revises our understanding of his place in the history of ideas.
Read Less