This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 Excerpt: ...the back of the mind the woman--we will suppose it is a woman, though it may be equally true of one of her menfolk--is thinking, "There is an idea that I could have worked out in my home," or "That dress is just the right combination of materials and colors; I see now how I ought to have mine made if I am to get the ...
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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 Excerpt: ...the back of the mind the woman--we will suppose it is a woman, though it may be equally true of one of her menfolk--is thinking, "There is an idea that I could have worked out in my home," or "That dress is just the right combination of materials and colors; I see now how I ought to have mine made if I am to get the proper effect." But the Field display man wanted to go further than this. He desired also to express the quality of the merchandise carried in the store. As he explained it in talking over the matter with the editor of the Dry Goods Economist some time ago: "One must have a due sense of proportion and values. If you have a $150,000 diningroom you must have a chef or a caterer capable of serving a meal in consonance with the surroundings. In this establishment, in which millions are invested, anything we do must be proportionate with the establishment itself." With this idea in mind, right from the inauguration of the new method wonderful settings for the displays were conceived and produced. Skilled artists--painters and sculptors--were called in from time to time. They were directed, moreover, by the display manager, who, through his constant study of the subject, had learned exactly what style of architecture or of furniture was appropriate for the exploiting of dresses or costumes whose creators had gone to this, that or the other source for their inspiration. If the dress showed the influence of the Louis XIV styles, then the setting was correctly along the lines of that period, or if what are known as Empire fashions were in favor and were displayed, then the background, the hangings and the furniture and all other accessories recalled the splendid simplicity of the ancient classic Greece and Rome, from which t...
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Add this copy of Marshall Field and Company: the Life Story of a Great to cart. $64.95, very good condition, Sold by Bookworks rated 3.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 1922 by Dry Goods Economist.
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Seller's Description:
Very Good. No dust jacket as issued. Book First Edition (stated), 1922. Tightly bound in grey paper boards with moss green cloth binding. Rubbing to edges, mottling to spine and small sticker stain on front cover, remains Very Good. The contents are unmarked. International shipping may require added postage charges.
