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Markets from Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing

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Markets from Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing - Thornton, Patricia H
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Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market ...

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Markets from Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing 2004, Stanford Business Books, Stanford, CA

ISBN-13: 9780804740210

Hardcover