Marketing to the Poor: Creating Value

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Read More

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $30.25 (Expires Sep 20, 2025) 365 Day Rental: $35.75 (Expires Mar 24, 2026) Buy eBook Lifetime Access: $54.99 Title: Marketing to the Poor by Ramendra Singh And Tahir A. Wani Publisher: Taylor & Francis Print ISBN: 9781032130286, 1032130288 eText ISBN: 9781000634211 Edition: 2022 1st edition Format: EPUB eBook	$30.25 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ