In recent years, there has been increasing interest in ethnic marketing among marketing professionals in the United States. This bibliography aims at a comprehensive overview of published scholarly works that focus on marketing to ethnic subcultures. The entries come from more than 300 marketing-related journals, conference proceedings, and books; they are listed alphabetically and date from 1932 to 1999.
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In recent years, there has been increasing interest in ethnic marketing among marketing professionals in the United States. This bibliography aims at a comprehensive overview of published scholarly works that focus on marketing to ethnic subcultures. The entries come from more than 300 marketing-related journals, conference proceedings, and books; they are listed alphabetically and date from 1932 to 1999.
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Add this copy of Marketing to Ethnic Consumers: an Annotated to cart. $83.72, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by South-Western Educational Pub.