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Marketing the Arts and Entertainment: Success Strategies in the Profit and Not for Profit World

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Marketing the Arts and Entertainment: Success Strategies in the Profit and Not for Profit World - Harding, Ronald C, Professor
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This workbook is designed to help newcomers to the world of performance and exhibition become successful! The secret is "marketing know-how" and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success. Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you. It has ...

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Marketing the Arts and Entertainment: Success Strategies in the Profit and Not for Profit World 2013, Trafford Publishing, [United States?]

ISBN-13: 9781466992283

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