With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: - The importance of arts consumption and its socio-political dimensions - The importance of the aesthetic experience itself, and how to research it
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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: - The importance of arts consumption and its socio-political dimensions - The importance of the aesthetic experience itself, and how to research it
Read Less
Add this copy of Marketing the Arts to cart. $73.39, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2022 by Routledge.
