A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is ...
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A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship building. Key Features: * Offers conceptual clarity and refreshing treatment of digital tools in marketing * Encourages the readers to adopt a critical approach to standard aspects of marketing and traditional notions of the use of the digital in businesses * Includes chapters that come with a plethora of exhibits and case studies from India and abroad * Contains rich pedagogical features to aid teaching???--learning in the classroom-learning objectives, chapter-end summary, key terms, concept review and critical thinking questions, ideas for projects and group assignments, and much more
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Add this copy of Marketing in the Digital Age to cart. $48.39, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2021 by SAGE Publications Pvt. Ltd.
Add this copy of Marketing in the Digital Age to cart. $56.85, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2021 by SAGE Publications India Pvt Ltd.
Add this copy of Marketing in the Digital Age to cart. $59.98, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2021 by SAGE Publications India Pvt Ltd.
Add this copy of Marketing in the Digital Age to cart. $67.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2021 by SAGE Publications Pvt. Ltd.
Add this copy of Marketing in the Digital Age to cart. $103.28, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2021 by SAGE Publications Pvt. Ltd.
