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Marketing in a Global Economy: Text-Workbook

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Marketing in a Global Economy: Text-Workbook - Turner, David, Prof., and Turner, John, Professor, and Bottoms, Gina
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Marketing in a Global Economy is a text-workbook that is ideal for learning international marketing. It helps to extend traditional marketing topics to a global dimension, to introduce readers to basic international marketing concepts, and to teach them the skills (via real-world applications) necessary to become successful in a global economy.

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Marketing in a Global Economy: Text-Workbook 1994, South Western Educational Publishing, Cincinnati, OH

ISBN-13: 9780538623377

Mass-market paperback