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Marketing for Dummies - McMurtry, Jeanette Maw
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"Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success."--

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Marketing for Dummies 2022, For Dummies

ISBN-13: 9781119894872

6th edition

Trade paperback

Marketing for Dummies 2017, For Dummies

ISBN-13: 9781119365570

5th edition

Trade paperback