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Marketing and Social Media: A Guide for Libraries, Archives, and Museums

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Marketing and Social Media: A Guide for Libraries, Archives, and Museums - Mon, Lorri, and Koontz, Christie
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This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

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Marketing and Social Media: A Guide for Libraries, Archives, and Museums 2020, Rowman & Littlefield Publishers

ISBN-13: 9781538142950

2nd edition Annotated

Trade paperback

Marketing and Social Media: A Guide for Libraries, Archives, and Museums 2020, Rowman & Littlefield Publishers

ISBN-13: 9781538142943

2nd edition Annotated

Hardcover