Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including: Four complete programs from both public and ...
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Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including: Four complete programs from both public and academic libraries Easy-to-read style and step-by-step organization guide Examples of well executed plans and outcomes Front line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.
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Add this copy of Marketing Your Library's Electronic Resources: a How-to to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by ALA Neal-Schuman.
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Add this copy of Marketing Your Library's Electronic Resources: a How-to to cart. $10.38, new condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2013 by ALA Neal-Schuman.
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Add this copy of Marketing Your Library? S Electronic Resources: a How to cart. $70.25, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by ALA Neal-Schuman.
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