This textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers relationship marketing, ISO 9000, database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and the World Wide Web. Case studies include rivalries such as Coke versus Pepsi.
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This textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers relationship marketing, ISO 9000, database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and the World Wide Web. Case studies include rivalries such as Coke versus Pepsi.
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Add this copy of Marketing 12th Edition to cart. $36.99, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Irwin Professional Publications.
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As New. Book appears to be as new. Cover may have some wear and light corner bumps from storage. Spine is in as new condition. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073660310. ISBN/EAN: 9780073660318. Pictures of this item not already displayed here available upon request. Inventory No: 1561035433.
