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Marketing Tourism Destinations: A Strategic Planning Approach

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Marketing Tourism Destinations: A Strategic Planning Approach - Heath, Ernie, and Wall, Geoffrey
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Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

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Marketing Tourism Destinations: A Strategic Planning Approach 1992, Wiley, New York, NY

ISBN-13: 9780471540670

Hardcover