Marketing Strategy

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy. Read More

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $62.99 (Expires Aug 08, 2025) 365 Day Rental: $86.49 (Expires Feb 09, 2026) Buy eBook Lifetime Access: $109.99 Title: Marketing Strategy by O. C. Ferrell; Michael Hartline; Bryan W. Hochstein Publisher: Cengage Learning US Print ISBN: 9780357516300, 0357516303 eText ISBN: 9798214348421 Edition: 2021 8th edition Format: EPUB eBook	$62.99 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $62.99 (Expires Aug 08, 2025) 365 Day Rental: $86.49 (Expires Feb 09, 2026) Buy eBook Lifetime Access: $109.99 Title: Marketing Strategy by O. C. Ferrell; Michael Hartline Publisher: Cengage Learning US Print ISBN: 9781285084794, 1285084799 eText ISBN: 9781285657448 Edition: 2012 6th edition Format: PDF eBook	$62.99 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ