This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: - All customers differ - All customers change - All competitors react - All resources are limited. Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating ...
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This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: - All customers differ - All customers change - All competitors react - All resources are limited. Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process. Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
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Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $2.33, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $4.00, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $4.55, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $4.80, fair condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Red Globe Press.
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $6.32, poor condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2017 by Red Globe Press.
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Poor. Size: 9x0x7; Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, . CD-ROM or supplement may not be included. The book is still a good reading copy. Has moderate water damage but still a good reading copy. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $8.29, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $12.50, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Red Globe Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $24.81, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2017 by Red Globe Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
