Thoroughly revised and expanded, this book covers the modern marketing curriculum as it is presented in leading business schools. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. There is also a special brand new chapter on Internet marketing with analysis of ways in which it differs from traditional marketing methods.
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Thoroughly revised and expanded, this book covers the modern marketing curriculum as it is presented in leading business schools. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. There is also a special brand new chapter on Internet marketing with analysis of ways in which it differs from traditional marketing methods.
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Add this copy of Marketing to cart. $2.09, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2008 by Barrons Educational Series.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing (Barron's Business Review Series) to cart. $3.74, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Barrons Educational Series.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing (Barron's Business Review Series) to cart. $4.74, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Barron's Educational Series.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!