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Marketing: Relationships, Quality, and V: Relationships, Quality, Value

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This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.

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Marketing: Relationships, Quality, and V: Relationships, Quality, Value 1996, Worth Publishers, New York, NY

ISBN-13: 9781572591448

Hardcover