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Marketing: Real People, Real Choices [RENTAL EDITION]

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"Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and ...

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Marketing: Real People, Real Choices [rental Edition] 2021, Ingram

ISBN-13: 9780136810384

Unknown binding