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Marketing Principles Essentials

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Marketing Principles Essentials - Finch, James E
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REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and ...

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Marketing Principles Essentials 1992, Research & Education Association

ISBN-13: 9780878916931

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